Lucknow Literary Festival is being started at Lucknow the capital of Uttar Pradesh, to promote the literary & cultural genius of Uttar Pradesh & Lucknow in particular ! To carry on this legacy, and consciously try to enlighten the authors, special award ‘Pride of Lucknow’ has also been initiated and presented to 7 legends in the 1st edition of the festival who have contributed & highlighted Lucknow in various aspects : Padma Bhushan Gopal Das Neeraj – Outstanding Contribution in Hindi Language; Padma Shri Bekal Utsahi – Outstanding Contribution in Awadhi Language; Malikzada Manzoor Ahmed – Outstanding Contribution in Urdu Language; Vinod Mehta – Outstanding Contribution in English Language; Padma Shri Raj Bisaria – Outstanding Contribution in Art & Culture; Padma Shri Runa Banerjee – Outstanding Contribution in Women Empowerment; Jayant Krishna – Outstanding Contribution in Corporate Sector & Heritage Rejuvenation !